Blowing the trumpet: Kruger National Park, South Africa
Photo: Ben Kempas

Delivering Impact Campaigns for Documentaries

The film you’ve created is unique, so why limit its horizons with an ‘off the shelf’ outreach plan? We’ve developed a range of innovative techniques to bring independent films to audiences that traditional distribution just can’t reach. 

Driven by our expertise in harnessing people-power, our aim is to craft unique campaigns that will stand out in a crowded digital space.

Creative
impact strategies
Research &
outreach
Community-powered
events
Communications
& social media
Actions & advocacy
Story universes
Innovative tech
Discussion guides

"Film & Campaign brings real and practical knowledge to releasing documentaries across multiple territories and engaging an audience in creative and original ways. We worked together on several pan European releases of documentaries for the European network Moving Docs, for which Film & Campaign created highly innovative and successful distribution and promotion strategies." – Rea Apostilides, Anemon Productions

Strong films need strong campaigns

It’s never too early to start thinking about audiences and outreach – even before you begin production of your film. Filmmakers tell us that our ideation workshops during a film’s development phase sharpened their own focus in storytelling.

More and more producers are succeeding in including campaign development as an integral part of their production budgets. Don't wait until your film is ready for distribution, as this will lead to long delays and missed opportunities.

 

IMPACT

 
Ideation & Research Development & Buildup Live Campaign
Development Production & Post Distribution
 

FILM

 

Funding is always one of the biggest challenges facing a new outreach campaign. We are not a funder, but we have a track record of helping clients secure funds. Campaigns and initiatives we have worked on were supported by Aktion Mensch, Bertha Foundation, Bertelsmann Stiftung, Creative Europe, Creative Scotland, the Danish Film Institute, Doc Society, Nesta, Nordisk Film & TV Fond, SAP, Seedling Foundation, The StoryBoard Collective, Wellcome Trust, and many others.

Increasingly, producers see the pre-release build-up of an audience as a worthwhile investment: a film that already comes with a built-in audience will be more attractive to commissioning editors, sales agents and distributors.

Some campaigns will generate additional income as part of the action, such as increased sales, crowdfunding or community screening fees.

"From all my time working with you, I value your reliability and the passion for the projects and subjects you engage in. For THE OIL MACHINE, we enjoyed being guided step by step to come up with a campaign narrative which allowed us to attract funding. Since producers juggle so many things already, your support in writing the actual grant applications was invaluable and made our impact campaign happen. Film & Campaign is a trusted partner, and I would recommend them to anyone with an impact campaign in mind." – Sonja Henrici, Sonja Henrici Creates Ltd.

Whatever stage your project is at, if you’re interested in working with us, let’s begin a conversation about how we can work together.

Get in touch

Below are some case studies of campaigns in a great variety of shapes, sizes and budgets.

Changing the Climate: PLAN C FOR CIVILIZATION

Starting a global conversation about climate interventions and imagining our future

How far would you go to save the planet? Will we have to resort to controversial solutions like solar geo-engineering as an emergency brake for the climate crisis? And if so, shouldn’t we make sure they are researched properly and controlled effectively?
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THE PICKERS Campaign

Facilitating 300+ activities and handing over 5,000 oranges with a call for a FAIR PICK

THE PICKERS Campaign transformed a documentary into movement infrastructure. It has laid the foundations with engaged communities, institutional allies, corporate entry points, and a shared framework for reform.
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HINTER GUTEN TÜREN

Building key partnerships for a first-person documentary about overcoming memories of violence experienced as a child

How can we attract audiences to cinemas for a potentially triggering and emotionally difficult film?
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After THE OIL MACHINE

Sparking conversations in a rapidly changing context with 230+ events

How do you encourage people to watch your film against daily-changing political and economic turmoil? Our campaign shows that carefully curated and supported events can still draw crowds.
Read more

DIE KINDER DER UTOPIE

A Germany-wide, year-long, on-demand impact campaign

Case study of our biggest campaign yet, with a nationwide day of action beating the blockbusters
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ANOTHER PARADISE

Promoting ANOTHER PARADISE at Sheffield Doc/Fest

How a timely micro-campaign for the world premiere at a key industry festival can put a film on the map.
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Moving Docs: SILVANA & more

Preparing 'Event Cinema Online' (and other 2018 activities)

Researching 'Event Cinema Online' and much more – the contribution of Film & Campaign to the 2018 edition of Moving Docs
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Moving Docs: FREE LUNCH SOCIETY & more

From the beginnings of outreach to the state of the art of measuring impact (and other 2017 activities)

From the beginnings of outreach to the state of the art of measuring impact (and other 2017 activities)
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Moving Docs: A GOOD AMERICAN & more

Boosting the reach of the pan-European Moving Docs network (and other 2016 activities)

Boosting the reach of the pan-European Moving Docs network (and other 2016 activities)
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BUGSfeed – a taste of insects

A comprehensive publishing platform for BUGS

Find and engage your audience! But can you overcome 'disgust'? 10-month content campaign for audience build-up in anticipation of the documentary BUGS
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SEVEN SONGS FOR A LONG LIFE

Social media campaign and web management

How can you get maximum attention to a niche documentary about dying – when you only have four weeks? Short-term social media campaign, web content management, #MyLastSong video sharing
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FUTURE MY LOVE

Paying it forward

How can we 'sell' a film about a world without money? We can simply 'pay it forward'.
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Let's talk!