Elephants in Kruger National Park, South Africa
Photo: Ben Kempas

Campaigning for Your Documentaries

We believe in the power of documentary film, and we want to help build and maintain a worldwide audience for it. Film & Campaign can organise outreach campaigns around your documentary, establish networks with partner organisations, help you build your own solid audience database, and develop your community-driven, action-focused website. We tailor campaigns around individual films, providing intelligent, responsive content, from blogs to animations, promotional copy and social media campaigns.

Essentially, we can help you find, grow and keep an audience – something that documentary films often struggle with.

Strong films need strong campaigns

Ben Kempas, founder of Film & Campaign, is an experienced campaign strategist, award-winning filmmaker and certified NationBuilder ArchitectHe has a wealth of experience advising other documentary filmmakers, producers and distribution strategists around the world on their projects – well-known professionals and newcomers alike.

From 2011 to 2014, Ben worked as producer of marketing and distribution for the Scottish Documentary Institute, bringing worldwide attention to their feature-length documentaries including I AM BREATHING and FUTURE MY LOVE and leading tech developments such as the Portable Fundraiser.

Since Ben set up Film & Campaign in 2014, the organisation has delivered campaigns for high-profile projects including CHILDREN OF UTOPIABUGS, and SEVEN SONGS FOR A LONG LIFE. We also worked on many films as part of the Moving Docs network, such as SILVANA, A GOOD AMERICAN and FREE LUNCH SOCIETY.

Ben Kempas is also known for serving 12 years as volunteer co-host of The D-Word, helping to build a professional documentary community with 10,000 members. 

He is a frequent consultant, speaker and tutor at film industry events across Europe.

Helping you punch above your weight

Funding is always one of the biggest challenges facing a new outreach campaign — and although we don’t fund projects directly, we have a track record of helping clients secure funds.

Campaigns Ben has worked on were supported by Aktion Mensch, Bertha Foundation, Bertelsmann Stiftung, Creative Europe, Creative Scotland, the Danish Film Institute, Nesta, Nordisk Film & TV Fond, SAP, Wellcome Trust and many others. Some campaigns generated additional income as part of the action, such as increased sales, crowdfunding or community screening fees.

Increasingly, producers themselves see the pre-release build-up of an audience as a worthwhile investment: a film that already comes with a built-in audience will be more attractive to commissioning editors, sales agents and distributors.

Whatever stage your project is at, if you’re interested in working with us, please do get in touch, and let’s begin a conversation about what we can do for you.

Here are some case studies of Ben's campaigning work for you to explore.


Promoting ANOTHER PARADISE at Sheffield Doc/Fest

How a timely micro-campaign for the world premiere at a key industry festival can put a film on the map.
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A Germany-wide, year-long, on-demand impact campaign

Case study of our biggest campaign yet, with a nationwide day of action beating the blockbusters
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Developing an outreach plan for ONCE AURORA

Consultancy: from a 20-minute visit to the 'outreach clinic' to a 2-day development workshop to an 18-page proposal
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Moving Docs: SILVANA & more

Preparing 'Event Cinema Online' (and other 2018 activities)

Researching 'Event Cinema Online' and much more – the contribution of Film & Campaign to the 2018 edition of Moving Docs
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BUGSfeed – a taste of insects

A comprehensive publishing platform for BUGS

Find and engage your audience! But can you overcome 'disgust'? 10-month content campaign for audience build-up in anticipation of the documentary BUGS
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Social media campaign and web management

How can you get maximum attention to a niche documentary about dying – when you only have four weeks? Short-term social media campaign, web content management, #MyLastSong video sharing
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Paying it forward

How can we 'sell' a film about a world without money? We can simply 'pay it forward'.
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The D-Word

Platform development, fundraising, collaborative projects

The world's documentary makers meet at The D-Word. A co-host for 12 years, Ben Kempas developed the platform, managed collaborations and ran crowdfunding drives.
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Portable Fundraiser

Crowdfunding through Distrify players

Development and application of innovative crowdfunding and donation tools inside a video player that can be embedded anywhere.
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350 community screenings in 50 countries

Want to watch a film about a man dying of a rare disease? This niche documentary has reached global audiences through volunteer events, a petition, media, advertising, and top-up donations.
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Let's talk!