A nation of seals off the coast in South Africa
Photo: Ben Kempas

Building NationBuilder Solutions and Websites

In order for your documentary to have an impact, you’ll need the right digital tools to get organised. NationBuilder software may be better known as a political campaigning tool, but we were the first to apply its power to the world of documentary outreach. Actually, we wouldn't run one of our campaigns without NationBuilder, and we want to enable you to do the same with your own campaign.

Could your film inspire a movement?

Whether you’re a producer, distributor or impact campaigner, our expertise will help you launch an action-focused website and organise your own community using NationBuilder. Increasingly, this grassroots approach offers a viable alternative to traditional distribution models. 

"As the creator and producer for FREE TRIP TO EGYPT, I wanted to work with a company that not only understood the film industry but was also passionate about social change. Film & Campaign was the ideal partner, because through Ben Kempas they brought a solid understanding of the film industry along with the same desire I had to reach people with a positive message. Ben was able to understand the spirit of what we were trying to do and give helpful tips on how to reach a larger audience. The team’s strong technical knowledge on Nation Builder also allowed them to deliver not only a website, but an end-to-end solution to manage the #PledgeToListen movement and supporters that our film had inspired." – Tarek Mounib, Kindness Films, Switzerland / Canada

Ben Kempas, founder of Film & Campaign, has been a certified NationBuilder Architect since 2012 – and the only one who comes from a background in documentary filmmaking. That said, Ben's services are not limited to clients in the film world. For any project, we can help you build your own solid audience database, and develop your community-driven, action-focused website.

So how does it work?

NationBuilder allows you to integrate

  • all content management (film and company websites),
  • your own supporter database (audience relations and industry contacts), 
  • a campaigning toolset (including volunteers forms, surveys, petitions),
  • communications (email, calls, social media),
  • event management (screenings and crowdsourced events)
  • and donation drives (crowdfunding).

With NationBuilder, all these channels feed into a main database where you can keep track of prospects, supporters, volunteers, donors, and recruiters.

Built-in tools for your campaign include petitions, endorsements, surveys, volunteer roles, crowdfunding, and memberships. Any calls to action are featured prominently across the platform.

Depending on your budget, we can build your NationBuilder website based on an out-of-the-box theme, as a customised theme adaptation, or completely bespoke. Have a look at the examples on this page to get an idea of what’s possible.

Get organised

NationBuilder's toolset is very powerful, but it is essentially just that: a set of tools. You will need to work these tools. But don't worry! We can help you get the most out of NationBuilder by

  • refining your messaging to make it relevant to targeted, segmented groups from your supporter database, taking into account locations and previous interactions,
  • easily identifying your strongest supporters and prioritising engagement with them,
  • setting up follow-up procedures and point person assignments so you never lose a lead,
  • creating specific landing pages to measure traffic and recruit supporters, allowing you to evaluate how well your communications and advertising are working
  • integrating third-party apps for further advocacy tools, more complex data input, video-on-demand platforms or online events.

As independent experts, our team can train you and your staff – or we can manage it all for you.

There are a wealth of add-ons not available to NationBuilder customers out of the box that we can implement, such as display of related contents at the bottom of each page, VOD and livestream players that feed signups or purchases straight into your database, site search engine integration, or user-specific website content (so you could show different calls to action for users known to have seen a film and those who haven’t).

As you can probably tell, we think it’s great, and it gets results. In fact, we're so confident about NationBuilder's potential, we over a free initial consultation.

  • Make sure to talk to us before starting a contract with NationBuilder, as our clients can access exclusive pricing for this. 


Website for Re:wild, Austin, TX

Bilingual NationBuilder site about the film and impact campaign to support indigenous communities in their fight to stop illegal cattle ranchers in Nicaragua.
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Website for Sonja Henrici Creates, Edinburgh

For THE OIL MACHINE and its campaign 'After THE OIL MACHINE', we did not just build the NationBuilder site but also filled it with content.
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Auto Images

Website for Auto Images, Malmö

Swedish production company Auto Images has been using NationBuilder for a few years. In 2019, they treated themselves to a newly designed clean look to showcase their work including BECOMING ZLATAN, HARBOUR OF HOPE, or ROLLING LIKE A STONE.
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Website for Kindness Films, Zurich

Bespoke film website including custom developments for the #PledgeToListen
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Website for Mittendrin e.V., Cologne

Bespoke NationBuilder website, colour-coded in three sections for the film, events and additional content. Used to facilitate a nationwide day of on-demand cinema screenings in Germany, leading to the largest such event Film & Campaign has ever organised.
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Aconite Productions

Website for Aconite Productions, Glasgow

Slick website for a Scottish-based, internationally active production company, best-known for producing the Oscar-shortlisted AQUARELA by Victor Kossakovsky.
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Website for Cycling Films, Edinburgh

Bespoke NationBuilder theme with immersive video header, racing-inspired animations, long-scroll homepage, complete event management and integration of an external merchandise store.
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Year of the Dad

Website for Fathers Network Scotland

In Scotland, 2016 was the Year of the Dad. Following our earlier build of a website for Fathers Network Scotland, they asked us to also equip them with a site for their campaign.
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Meridian Hill Pictures

Website for Meridian Hill Pictures, Washington D.C.

A friendly company website for a community-driven independent production company most noted for the film CITY OF TREES and THE MESSY TRUTH series with Van Jones.
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Fathers Network Scotland

Website for Fathers Network Scotland

We're also building NationBuilder websites for clients who are not part of the documentary film world. This one is for Fathers Network Scotland which works with a wide range of organisations to help them support dads. 
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Youth Documentary Program

Website for SITAR / Meridian Hill Pictures, Washington D.C.

Another variation of the City of Trees theme developed for Meridian Hill Pictures, this time for the Youth Documentary Program they run together with SITAR.
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Moving Docs

Website for Anemon, Athens / EDN, Copenhagen

Moving Docs enables a selection of European documentaries to cross borders and reach new audiences all over Europe, powered by local and national partners.
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