A nation of seals off the coast in South Africa
Photo: Ben Kempas

NationBuilder Intro

NationBuilder Intro

In order for your documentary to have an impact, you’ll need the right digital tools to get organised. NationBuilder software may be better known as a political campaigning tool, but we were the first to apply its power to the world of documentary outreach. Actually, we wouldn't run one of our campaigns without NationBuilder, and we want to enable you to do the same with your own campaign.

Could your film inspire a movement?

Whether you’re a producer, distributor or impact campaigner, our expertise will help you launch an action-focused website and organise your own community using NationBuilder. Increasingly, this grassroots approach offers a viable alternative to traditional distribution models. 

"As the creator and producer for FREE TRIP TO EGYPT, I wanted to work with a company that not only understood the film industry but was also passionate about social change. Film & Campaign was the ideal partner, because through Ben Kempas they brought a solid understanding of the film industry along with the same desire I had to reach people with a positive message. Ben was able to understand the spirit of what we were trying to do and give helpful tips on how to reach a larger audience. The team’s strong technical knowledge on Nation Builder also allowed them to deliver not only a website, but an end-to-end solution to manage the #PledgeToListen movement and supporters that our film had inspired." – Tarek Mounib, Kindness Films, Switzerland / Canada

Ben Kempas, founder of Film & Campaign, has been a certified NationBuilder Architect since 2012 – and the only one who comes from a background in documentary filmmaking. That said, Ben's services are not limited to clients in the film world. For any project, we can help you build your own solid audience database, and develop your community-driven, action-focused website.

So how does it work?

NationBuilder allows you to integrate

  • all content management (film and company websites),
  • your own supporter database (audience relations and industry contacts), 
  • a campaigning toolset (including volunteers forms, surveys, petitions),
  • communications (email, calls, social media),
  • event management (screenings and crowdsourced events)
  • and donation drives (crowdfunding).

With NationBuilder, all these channels feed into a main database where you can keep track of prospects, supporters, volunteers, donors, and recruiters.

Built-in tools for your campaign include petitions, endorsements, surveys, volunteer roles, crowdfunding, and memberships. Any calls to action are featured prominently across the platform.

Depending on your budget, we can build your NationBuilder website based on an out-of-the-box theme, as a customised theme adaptation, or completely bespoke. Have a look at the examples on this page to get an idea of what’s possible.

Get organised

NationBuilder's toolset is very powerful, but it is essentially just that: a set of tools. You will need to work these tools. But don't worry! We can help you get the most out of NationBuilder by

  • refining your messaging to make it relevant to targeted, segmented groups from your supporter database, taking into account locations and previous interactions,
  • easily identifying your strongest supporters and prioritising engagement with them,
  • setting up follow-up procedures and point person assignments so you never lose a lead,
  • creating specific landing pages to measure traffic and recruit supporters, allowing you to evaluate how well your communications and advertising are working
  • integrating third-party apps for further advocacy tools, more complex data input, video-on-demand platforms or online events.

As independent experts, our team can train you and your staff – or we can manage it all for you.

There are a wealth of add-ons not available to NationBuilder customers out of the box that we can implement, such as display of related contents at the bottom of each page, VOD and livestream players that feed signups or purchases straight into your database, site search engine integration, or user-specific website content (so you could show different calls to action for users known to have seen a film and those who haven’t).

As you can probably tell, we think it’s great, and it gets results. In fact, we're so confident about NationBuilder's potential, we over a free initial consultation.

  • Make sure to talk to us before starting a contract with NationBuilder, as our clients can access exclusive pricing for this. 

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