Panel with Sonja Henrici (Scottish Documentary Institute), Oli Harbottle (Dogwoof), Ben Kempas (Film & Campaign)

The role of Producer of Marketing and Distribution is one that is growing in prominence as audiences fragment across platforms and routes to market shift. This panel discusses how having someone specifically tasked with overseeing a film's release strategy before it even begins shooting can ensure you reach an audience and explains some of the strategies PMDs employ.

This panel is part of the first Industry Day at Glasgow Film Festival. Ticket gives access for the whole day. Concessions available.