Blowing the trumpet: Kruger National Park, South Africa
Photo: Ben Kempas

The film you’ve created is unique, so why limit its horizons with an ‘off the shelf’ outreach plan? We’ve developed a range of innovative techniques to bring independent films to audiences that traditional distribution just can’t reach.

Together, we’ll define your impact goals and the best strategies to meet them. This could lead to a community-driven day of action to maximise public attention, or an online ‘story universe’ where your audience can explore the film’s themes. Long before your premiere, we build a following to make use of your greatest asset: the energy and enthusiasm of your audience. Driven by our expertise in harnessing this people-power, our aim is to craft unique campaigns that will stand out in a crowded digital space.

"Film & Campaign brings real and practical knowledge to releasing documentaries across multiple territories and engaging an audience in creative and original ways. We worked together on several pan European releases of documentaries for the European network Moving Docs, for which Film & Campaign created highly innovative and successful distribution and promotion strategies." – Rea Apostilides, Anemon Productions

Strong films need strong campaigns

It’s never too early to start thinking about audiences and outreach – even before you begin production of your film. Filmmakers tell us that our ideation workshops during a film’s development phase sharpened their own focus and their storytelling.

More and more producers are succeeding in including campaign development as an integral part of their production budgets. All too often, producers wait with campaign planning until a film is ready for distribution, which then causes long delays.

Funding is always one of the biggest challenges facing a new outreach campaign. We are not a funder, but we have a track record of helping clients secure funds. Campaigns and initiatives we have worked on were supported by Aktion Mensch, Bertha Foundation, Bertelsmann Stiftung, Creative Europe, Creative Scotland, the Danish Film Institute, Doc Society, Nesta, Nordisk Film & TV Fond, SAP, Wellcome Trust, and many others.

Increasingly, producers see the pre-release build-up of an audience as a worthwhile investment: a film that already comes with a built-in audience will be more attractive to commissioning editors, sales agents and distributors. 

Some campaigns will generate additional income as part of the action, such as increased sales, crowdfunding or community screening fees.

"From all my time working with you, I value your reliability and the passion for the projects and subjects you engage in. For THE OIL MACHINE, we enjoyed being guided step by step to come up with a campaign narrative which allowed us to attract funding. Since producers juggle so many things already, your support in writing the actual grant applications was invaluable and made our impact campaign happen. Film & Campaign is a trusted partner, and I would recommend them to anyone with an impact campaign in mind." – Sonja Henrici, Sonja Henrici Creates Ltd.

Whatever stage your project is at, if you’re interested in working with us, please do get in touch, and let’s begin a conversation about how we can work together.

Below are some case studies of campaigns in a great variety of shapes, sizes and budgets.

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