A session as part of the 25th SwissFoundations Symposium:

What happens when philanthropy backs an impact campaign?

With Ben Kempas (Film & Campaign Ltd,), Patrizia Rezzoli (Seedling Foundation), Emilien Schenker (The StoryBoard Collective)

Facts inform and stories move. Research shows that compelling narratives trigger the same neurochemical responses as human connection, making documentaries one of the most effective yet underused tools in philanthropy. This session highlights an unexpected collaboration between two Swiss foundations and what it produced. From that experience, participants will be invited to explore the concept of ‘impact storytelling’ as a complementary tool to support their philanthropic strategies.

Case study: Our food needs to be free of exploitation. Here is how the documentary THE PICKERS inspired a campaign across Europe with more than 10,000 event participants, a 40-day tour covering Switzerland, Italy, Austria, Germany, Belgium, and France, and handing over some 5,000 oranges wrapped in FAIR PICK messaging.