Case study – key challenges:

• How do you make a film stand out when it is one of dozens of climate documentaries released that year?

• How do you keep your film relevant when the context is changing by the day due to current political and economic turmoil?

• How do you encourage people to watch a heavyweight film on the big screen at a time when cinema audiences are worryingly shrinking everywhere, especially for documentaries?

• Client: Sonja Henrici Creates Ltd., Edinburgh
• Job: Implementation of website design and production of all content
• Graphic design: Propaganda B, Berlin
• NationBuilder Architect: Ben Kempas, Film & Campaign
• Copywriters: Chris Silver and Rachel Caplan, Film & Campaign
• Event listings: Aga Slawinska and Rachel Caplan, Film & Campaign
• Live site: www.theoilmachine.org

• Client: Cycling Films, Edinburgh
• Job: High-profile film launch after five years of audience build-up during production (client portrait here)
• NationBuilder Architect: Ben Kempas, Film & Campaign
• Graphic design: Joakim Karlsson
• Database Maintenance: Aga Slawinska, Film & Campaign
• Domain: www.timetrialfilm.com

Case study: How can you get maximum attention to a niche documentary about dying when you only have four weeks? Short-term social media campaign, web content management, #MyLastSong video sharing mechanism

The intimate story behind our changing relationship with death
– with great songs!

• Director: Amy Hardie
• Producer: Sonja Henrici, SDI Productions
• Excecutive Producer: Lori Cheatle, Hard Working Movies
• Outreach Coordinator: Rebecca Day, SDI Productions
• Outreach supported by: The Doc Society
• Online Campaign Manager: Ben Kempas, Film & Campaign

Case study: Can we 'sell' a film about a world without money?

A unique love story challenging our collective and personal utopias

• Director: Maja Borg
• Producer: Sonja Henrici, SDI Productions
• Co-producer: Lisbet Gabrielsson Film AB
• Producer of Marketing and Distribution: Ben Kempas
• Outreach Team: Rebecca Day, Demelza Kooij
• Publicist: Alex Rowley, AR:PR

• Client: Cycling Films, Edinburgh
• Job: Early audience engagement for high-profile feature-length project
• NationBuilder Architect: Ben Kempas, SDI Productions
• Graphic design: Joakim Karlsson
• Domain: www.davidmillarfilm.com (no longer live, has been superseded by the Time Trial NationBuilder site)
  

Case study: How do you get people to watch a film about a man dying of a rare disease?

A film that reminds us what it is to be alive

• Directors: Emma Davie, Morag McKinnon
• Producer: Sonja Henrici, SDI Productions
• Co-producer: Sigrid Dyekjær, Danish Documentary
• Producer of Marketing and Distribution: Ben Kempas
• Outreach Team: Rebecca Day, Demelza Kooij, Letizia Finizio
• Publicist: Alex Rowley, AR:PR