• Client: Meridian Hill Pictures, Washington D.C.
• Job: Documentary release
• NationBuilder Architect: Ben Kempas, Film & Campaign
• Graphic design: Dan Sharkey, Dizzy Giant
• Domain: www.cityoftreesfilm.com

• Client: Film and Tell, Stockholm/Oslo
• Job: Mid-length documentary involving several NGO partners
• NationBuilder Architect: Ben Kempas, Film & Campaign
• Graphic design: based on a still by photographer Annika Falkuggla and the Verve theme
• Language versions: English and Swedish
• Website: archived version here

• Client: Film and Tell, Stockholm/Oslo
• Job: Short documentary involving several NGO partners
• NationBuilder Architect: Ben Kempas, Film & Campaign
• Graphic design: combination of existing film artwork with the responsive Publish theme by cStreet
• Language versions: English, Swedish
• Domains: www.gostraighthome.org and se.gostraighthome.org

• Client: Cycling Films, Edinburgh
• Job: Early audience engagement for high-profile feature-length project
• NationBuilder Architect: Ben Kempas, SDI Productions
• Graphic design: Joakim Karlsson
• Domain: www.davidmillarfilm.com (no longer live, has been superseded by the Time Trial NationBuilder site)
  

• Client: Friends of a Free Venezuela, Miami
• Job: Campaign to release the imprisoned Venezuelan Opposition Leader
• NationBuilder Architect: Ben Kempas
• Graphic design: origin unknown
• Domain: www.freeleopoldo.com

Case study: How do you get people to watch a film about a man dying of a rare disease?

A film that reminds us what it is to be alive

• Directors: Emma Davie, Morag McKinnon
• Producer: Sonja Henrici, SDI Productions
• Co-producer: Sigrid Dyekjær, Danish Documentary
• Producer of Marketing and Distribution: Ben Kempas
• Outreach Team: Rebecca Day, Demelza Kooij, Letizia Finizio
• Publicist: Alex Rowley, AR:PR

• Client: Scottish Documentary Institute, Edinburgh
• Job: Release of thought-provoking experimental documentary
• NationBuilder Architect: Ben Kempas, SDI Productions
• Original Joomla build: Nic Wistreich, Netribution
• Graphic design: Jonas Hult, A Visual Affair
• Domain: www.futuremylove.com

Case study: Development and application of innovative crowdfunding and donation tools inside a video player that can be embedded anywhere 

A complete and flexible fundraising toolset

• Partners: Scottish Documentary Institute, Distrify
• Funding: Nesta R&D Scotland Fund
• Project leader: Ben Kempas
• Technology development: Peter Gerard
• Legal research and coordination: Stephen Green

As producer of marketing and distribution at the Scottish Documentary Institute and together with their technology partner Distrify, Ben successfully applied for Nesta funding for the development of a fundraising toolkit that 

• can be universally embedded as part of a video player,
• features a sliding scale in an easy-to-use interface,
• offers incentives to partners,
• also works on mobile devices and tablets, and
• can be flexibly customised for at least five different use cases (see below).

Pre-existing crowdfunding intermediaries did not offer this functionality, were expensive and labour-intensive (for example, rewards needed to be handled manually). Their static widgets were designed to draw users to a portal and didn't invite instant interaction at the point of contact.

The Portable Fundraiser toolset was launched in several stages coinciding with the global release of the documentaries I AM BREATHING and FUTURE MY LOVE, preceded by extensive outreach work.

The five use cases are:

1. Sliding-scale donations

Before and after a film, supporters are invited to top up their purchase with a sliding-scale charitable donation to a related cause, acknowledging that issue-driven documentaries often leave people deeply moved and motivated to help.

At FILM & CAMPAIGN, we believe in the power of documentary film to spark conversations, ideas, and change.

We create unique campaign strategies for your films — grounded in our own background in documentary filmmaking and powered by innovative digital tools.

Our impact campaigns know no borders. We're a European team rooted in Scotland — and have worked with clients in 25 countries.

They keep coming back to us for:

• Client: Opa Films / Scottish Documentary Institute
• Job: release of an award-winning creative documentary
• NationBuilder Architect: Ben Kempas, SDI Productions
• Graphic design: based on film artwork by Stephen Rasmussen
• Domain: www.pabloswinter.com