Responding to the big challenges of our times, PBS’s FUTURE OF WORK series looks at the many different issues confronting America’s changing workforce.

FAST FORWARD is a PBS documentary about how to age successfully.

In connection with the film, we produced a live panel together with Third Stage called Look Into Your Future: Millennials, Baby Boomers and Caregiving.

The event was hosted by multimedia artist and millennial caregiver Jacquelyn Joyce a.k.a. @momofmymom who did an extraordinary job ("I stutter. It's not your Wifi acting up.").

• Client: Auto Images, Malmö
• Job: New theme for production company's existing NationBuilder website
• NationBuilder Architect: Ben Kempas, Film & Campaign
• Live site: www.autoimages.se

Case study: Our biggest campaign yet, with a nationwide day of action beating the blockbusters and changing audiences' attitudes.

• Film director and producer: Hubertus Siegert, SUMO Film
• Campaign host organisation: Christine von Kirschbaum / Eva Thomas / Tina Sander, mittendrin e.V.
• Campaign strategist: Ben Kempas, Film & Campaign
• Fundraiser and spokesperson: Raul Krauthausen
• Content and social media producer: Suse Bauer
• Publicity: Edith Kleibel, Media Office
• Influencer communications: Lia Gänzler 
• Outreach managers: Dubi Petrak, Film & Campaign / Tanja Grundmann, mittendrin e.V.
• Databases and event publishing: Aga Slawinska, Film & Campaign
• Graphic design: Propaganda B
• Website build and publishing: Film & Campaign
• Campaign funders: Aktion Mensch / SAP / Bertelsmann Stiftung / DATEV / Randstad Stiftung

The biggest campaign we’ve ever worked on, DIE KINDER DER UTOPIE (Children of Utopia) would find itself competing with cinema blockbusters thanks to innovative outreach work bringing the first ever 'cinema on demand' campaign to hundreds of screens in cities and towns all over Germany. 

From the earliest stages of this project, it was clear that this film, about inclusive education, already had several of the crucial ingredients required to build a compelling campaign – a strong message, a great cast and creative team, and a fresh perspective on a topical issue.

But the task of bringing those qualities to the fore was far from simple. Like many independent docs, Children of Utopia’s distinctive voice risked being lost in the clamour for attention in an industry where funding and high-profile exhibition slots can make the difference between success and failure.

Case study: How a timely micro-campaign for the world premiere at a key industry festival can put a film on the map.

• Director: Olivier Magis
• Producer: Hanne Phlypo, Clin d'oeil films
• Campaign strategist: Ben Kempas, Film & Campaign
• Outreach and copywriting: Chris Silver, Film & Campaign

• Client: Mittendrin e.V., Cologne
• Jpb: Bespoke website for the campaign around the film DIE KINDER DER UTOPIE (full campaign story here)
• NationBuilder Architect, training and accessibility proofing: Ben Kempas, Film & Campaign
• Graphic design: Propaganda B
• Database Setup and Maintenance: Aga Slawinska, Film & Campaign
• Website archive: dkdu-kampagne.mittendrin-koeln.de

• Client: Aconite Productions, Glasgow
• Job: New website for production company
• NationBuilder Architect and training: Ben Kempas, Film & Campaign
• Graphic design: Studio Rollmo
• NationBuilder database setup: Aga Slawinska, Film & Campaign
• Project funding: Scottish Enterprise, Lanarkshire Business Gateway, South Lanarkshire Council
• Domain: www.aconiteproductions.com

Over the course of 2017, Film & Campaign’s continued collaboration with Moving Docs took major steps forward. Ben Kempas worked on a series of research projects, including the award-winning ‘Amplifier’ which proposed a radical new model for collectively leveraging campaign data. Alongside this, we delivered core elements of Moving Docs' campaign for FREE LUNCH SOCIETY – demonstrating that even a small budget can have a big impact when combined with a content-focused strategy.

2016 saw Film & Campaign deepen our relationship with Moving Docs, helping the network reach over two million people all across Europe. Moving Docs is a collaboration of niche documentary festivals, event organisers, and distributors from Nordic countries (Doclounge), Greece (Cinedoc), Austria (Autlook), Spain (Docs Barcelona), Germany (Dokfest Munich, Rise and Shine), Poland (Against Gravity), and many others. The initiative is coordinated by the European Documentary Network.

Over the course of the year, in collaboration with the wider Moving Docs family, we undertook a range of activities including an outreach workshop, online training sessions, building social media presence, content marketing, three central outreach campaigns, screenings on different media platforms and a crowdfunding campaign. All of this activity put us at the forefront of exploring innovative ways to foreground the participatory nature of the Moving Docs project, and increase the impact of its documentaries.

"I have had the pleasure of working Film & Campaign on several occasions, including running workshops on building outreach campaigns. It has been a real joy and fruitful experience, both from a personal and professional point of view. I highly recommend others to work with Film & Campaign if you need to strategise for a campaign, run your outreach or want to get educated in this field." – Ove Rishøj Jensen, Documentary Producer and Consultant, Copenhagen / Malmö

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