Case study: Find and engage your audience! But can you overcome 'disgust'? 10-month content campaign for audience build-up in anticipation of the documentary BUGS

Will eating insects save our Earth? A gastronomic adventure

• Director: Andreas Johnsen, Rosforth Films
• Producer: Sigrid Dyekjær, Danish Documentary Production
• Online Campaign Manager: Ben Kempas, Film & Campaign
• Copywriter: Jen Stout, Film & Campaign
• Researcher and Outreach Coordinator: Jonas Bruun, Danish Documentary Production
• Communications Consultant: Freddy Neumann