Case study: How can you get maximum attention to a niche documentary about dying when you only have four weeks? Short-term social media campaign, web content management, #MyLastSong video sharing mechanism

The intimate story behind our changing relationship with death
– with great songs!

• Director: Amy Hardie
• Producer: Sonja Henrici, SDI Productions
• Excecutive Producer: Lori Cheatle, Hard Working Movies
• Outreach Coordinator: Rebecca Day, SDI Productions
• Outreach supported by: The Doc Society
• Online Campaign Manager: Ben Kempas, Film & Campaign